Hi there, I'm Petru. Creative individual from Iasi, Romania. From positioning to polished visuals, I craft brands that are clear, consistent, and ready to perform across every touchpoint.

PETRU ROMEDEA

PETRU ROMEDEA

IAȘI, ROMANIA

BRAND STRATEGIST & GRAPHIC DESIGNER

PORTFOLIO

Back image

From early-stage ideas to established brands, these projects reflect my approach: strategic thinking, clear systems, and refined visual execution.

From early-stage ideas to established brands, these projects reflect my approach: strategic thinking, clear systems, and refined visual execution.

//01

projects

From early-stage ideas to established brands, these projects reflect my approach: strategic thinking, clear systems, and refined visual execution.

//02

ABOUT ME

The person behind the work — thinking in strategy, speaking in visuals.

I’m a brand strategist and graphic designer who loves the space where analysis meets creativity. I help businesses make smarter brand decisions, then turn those decisions into visual systems that feel natural and distinctive.

//03

skills

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

//03

skills

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

//03

skills

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

Brand Strategy

Brand Strategy

Shaping the big picture: brand positioning, narrative, and visual direction that keep every asset aligned and on-purpose.

Frameworks

Research

Art Direction

Art Direction

Naming, messaging, and identity systems, plus ongoing strategic guidance for brands that want clarity and long-term consistency.

Concept Creation

Cosistency

Graphic Design

Graphic Design

Designing clear, on-brand materials for both print and screen—from layouts and campaigns to everyday communication assets.

Visuals

Asset Creation

PRODUCT DESIGN

PRODUCT DESIGN

Creating intuitive interfaces and design systems so digital products feel coherent, usable, and visually aligned with your brand.

UX Research

UI Design

Consulting

Consulting

Validating design decisions with real users — catching problems early, before they become expensive to fix.

Auditing

Roadmapping

Brand Strategy
Brand Strategy

Shaping the big picture: brand positioning, narrative, and visual direction that keep every asset aligned and on-purpose.

Frameworks

Research

Art Direction
Art Direction

Naming, messaging, and identity systems, plus ongoing strategic guidance for brands that want clarity and long-term consistency.

Concept Creation

Cosistency

Graphic Design
Graphic Design

Designing clear, on-brand materials for both print and screen—from layouts and campaigns to everyday communication assets.

Visuals

Asset Creation

PRODUCT DESIGN
PRODUCT DESIGN

Creating intuitive interfaces and design systems so digital products feel coherent, usable, and visually aligned with your brand.

UX Research

UI Design

Consulting
Consulting

Validating design decisions with real users — catching problems early, before they become expensive to fix.

Auditing

Roadmapping

//04

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

//04

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

//04

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

Discover

We start by exploring your business, audience, and market—through conversations, research, and audits—to understand what the brand truly needs.

DEFINE

Next, we turn insights into clarity: we frame the core problem, sharpen your positioning, and align on clear objectives for the brand.

DESIGN

With a shared direction, I translate strategy into visual concepts, identities, and experiences, building the key assets and systems your brand needs

REFINE

We review together, collect feedback, and polish the work—iterating details so the final result feels precise, coherent, and ready to launch.

//05

FAQs

If you’re wondering how collaboration looks, what to expect, or where to begin, these answers might help.

//05

FAQs

If you’re wondering how collaboration looks, what to expect, or where to begin, these answers might help.

//05

FAQs

If you’re wondering how collaboration looks, what to expect, or where to begin, these answers might help.

01

What types of clients and industries do you usually work with?

02

Do you offer strategy-only projects, or is design always included?

03

What does your typical process and timeline look like for a branding project?

04

What do you need from me before we start working together?

05

Do you work on ongoing design support after the main project ends?

06

What are your pricing options, and how do payments work?

//06

get in touch

Open to full-time roles, freelance projects, and good design conversations. Drop a message — it won't sit unanswered for long.

//06

get in touch

Open to full-time roles, freelance projects, and good design conversations. Drop a message — it won't sit unanswered for long.

//06

get in touch

Open to full-time roles, freelance projects, and good design conversations. Drop a message — it won't sit unanswered for long.