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Less noise. More meaning.

I've got degrees in Sociology, which helps me understand people and markets. Five years of freelancing in graphic design has given me experience working with clients from all sorts of industries also winning awards in strategy and advertising.

background

I approach branding and design projects with a research mindset and a artistic eye.

background

I approach branding and design projects with a research mindset and a artistic eye.

Education
Experience
Achievements
woman wearing orange dress

Bachelor and Master of Sociology

Customer Behaviour & Market Research

2020 – 2025

GRAPHIC DESIGN CERTIFICATION

Coursera & LinkedIn

2024

Adobe SUITE CERTIFICATE

Coursera & Udemy

2024

Education
Experience
Achievements
woman wearing orange dress

Bachelor and Master of Sociology

Customer Behaviour & Market Research

2020 – 2025

GRAPHIC DESIGN CERTIFICATION

Coursera & LinkedIn

2024

Adobe SUITE CERTIFICATE

Coursera & Udemy

2024

Education
Experience
Achievements
woman wearing orange dress

Bachelor and Master of Sociology

Customer Behaviour & Market Research

2020 – 2025

GRAPHIC DESIGN CERTIFICATION

Coursera & LinkedIn

2024

Adobe SUITE CERTIFICATE

Coursera & Udemy

2024

Services

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

Services

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

Services

My work spans strategy, visual identity, and digital experiences, ensuring your brand feels consistent and considered across every touchpoint.

Brand Strategy

Brand Strategy

Shaping the big picture: brand positioning, narrative, and visual direction that keep every asset aligned and on-purpose.

Frameworks

Research

Art Direction

Art Direction

Generating creative ideas for insightful visual communication through workflows, research and frameworks.

Concept Creation

Cosistency

Graphic Design

Graphic Design

Designing clear, on-brand materials for both print and screen: from layouts and campaigns to everyday communication assets.

Visuals

Asset Creation

PRODUCT DESIGN

PRODUCT DESIGN

Creating intuitive interfaces and design systems so digital products feel coherent, usable, and visually aligned with your brand.

UX Research

UI Design

Consulting

Consulting

Validating design decisions with real users, catching problems early, before they become expensive to fix.

Auditing

Roadmapping

Brand Strategy
Brand Strategy

Shaping the big picture: brand positioning, narrative, and visual direction that keep every asset aligned and on-purpose.

Frameworks

Research

Art Direction
Art Direction

Generating creative ideas for insightful visual communication through workflows, research and frameworks.

Concept Creation

Cosistency

Graphic Design
Graphic Design

Designing clear, on-brand materials for both print and screen: from layouts and campaigns to everyday communication assets.

Visuals

Asset Creation

PRODUCT DESIGN
PRODUCT DESIGN

Creating intuitive interfaces and design systems so digital products feel coherent, usable, and visually aligned with your brand.

UX Research

UI Design

Consulting
Consulting

Validating design decisions with real users, catching problems early, before they become expensive to fix.

Auditing

Roadmapping

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

Design process

From first call to final files, here’s how we’ll move from ideas to a brand you can confidently use every day.

Discover

We start by exploring your business, audience, and market, through conversations, research, and audits, to understand what the brand truly needs.

DEFINE

Next, we turn insights into clarity: we frame the core problem, sharpen your positioning, and align on clear objectives for the brand.

DESIGN

With a shared direction, I translate strategy into visual concepts, identities, and experiences, building the key assets and systems your brand needs

REFINE

We review together, collect feedback, and polish the work, iterating details so the final result feels precise, coherent, and ready to launch.

FAQs

Still not sure if this is the right fit? These FAQs cover the practical details of working with me.

FAQs

Still not sure if this is the right fit? These FAQs cover the practical details of working with me.

01

What types of clients and industries do you usually work with?

02

Do you offer strategy-only projects, or is design always included?

03

What does your typical process and timeline look like for a branding project?

04

What do you need from me before we start working together?

05

Do you work on ongoing design support after the main project ends?

06

What are your pricing options, and how do payments work?