Project Details
Client
ASIC Iași
Country
Romania
Services
Brand Idenrity, UI/UX Design
Duration
2 months
PROJECT OVERVIEW
ASICIS is an association created to support the medical, scientific and educational work of the Dr. Iacob Czihac Military Clinical Emergency Hospital in Iași. It started with hospital staff and is open to anyone who shares its values and wants to help the medical community grow. I designed its brand from the ground up, from identity and positioning to the website and event materials.
challenges
When the project began, ASICIS had no brand at all. The association existed only on paper, as a set of administrative documents, with no visual or verbal identity to represent it. For a new organization that depends on goodwill and donations, this was a real obstacle: people give to causes they can recognize and trust, and nothing yet told them who ASICIS was or what it stood for.
Credibility was the second challenge. ASICIS had to stand next to an established institution, the Dr. Iacob Czihac Military Clinical Emergency Hospital, and look like a serious, reliable partner from day one. At the same time, it had to speak to very different audiences: hospital staff and prospective members, potential donors, and conference attendees. Each group needed to understand the same mission quickly and clearly, without the message feeling diluted or inconsistent.
solutions
I started by building the foundation: a logo and visual identity that gives the association a distinctive, professional face, together with a brand positioning that defines its voice and tells the story of who ASICIS is and why it matters. This gave every later decision a clear direction and made sure the association would sound and look like one organization everywhere it appeared.
On top of that foundation, I designed the website, structured to explain the mission, welcome new members and make supporting the association simple. The 3.5% donation form was setup, a newsletter invitation was also ready for those interested. I then extended the identity into print materials and supported the association at conferences, such as Roll-ups, posters, business cards, so the brand felt equally consistent and credible online, on paper and in front of a live audience.
From paperwork to purpose: a face for the people behind the medical instituions. A cause that had a name, that needed an image.
impact
In a short time, ASICIS went from an association that existed only on paper to an organization with a recognizable identity, a growing community and real financial support. The brand gave the hospital's staff and supporters something concrete to rally around: a clear mission, a trustworthy look and a place to join or donate. It also gave the association the confidence to show up at conferences and in front of new audiences as a credible partner.
30+
active members
20,000+
RON in donations
15+
brand assets delivered
6,000+
Website visitors in the first 1-3 months
